Linked Africa paving the way through SMART Advertising

“Imagine a world where billboards dynamically display ads targeted to each individual as they are walking past them. Imagine ads sold in real-time auctions dynamically and displayed across the city (or country) in a matter of minutes. Well this world is currently taking place and fast becoming the norm in Africa. One of the companies making this possible is Linked Africa Tech, a sprightly and vigorous integrated marketing agency that offers digital advertising services, founded by two individuals with great business acumen and creativity. The company is built with the understanding that the African continent has certainly faced its fair share of challenges in recent decades. But with the trend for emerging economies helping to drive progress in many parts of the world, Africa is now embracing technological change that is transforming the continent, and even leading the way with innovation. Mlungisi Mavuso who is one of the cofounders of Linked Africa believes that the most critical factor in this transformation has been the willingness of the continent to embrace change. The last fifteen years or so has witnessed a vast technological revolution in Africa, with companies ready to innovate, and people enthusiastically embracing this innovation.”

Source: https://www.bbqonline.co.za/2020/08/31/linked-africa-paving-the-way-through-smart-advertising/

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